Marques

Ford Motor Company manufactures automobiles under its own name and as Lincoln in the United States. In 1958, Ford introduced a new marque, the Edsel, but poor sales led to its discontinuation in 1960. In 1985, the Merkur brand was introduced to market Fords from Europe in the United States; it met a similar fate in 1989. The Mercury brand was also introduced by Ford in 1939 but poor sales also led to its discontinuation in 2010.
Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, the People's Republic of China, and several other countries, including South Africa where, following divestment during apartheid, it once again has a wholly owned subsidiary. Ford also has a cooperative agreement with Russian automaker GAZ.
Ford acquired British sports car maker Aston Martin in 1989, but sold it on March 12, 2007, retaining a small minority stake, and bought Volvo Cars of Sweden in 1999, selling it to Zhejiang Geely Holding Group in 2010. In November 2008 it reduced its 33.4% controlling interest in Mazda of Japan, to a 13.4% non-controlling interest. It shares an American joint venture plant in Flat Rock, Michigan called Auto Alliance with Mazda. It has spun off its parts division under the name Visteon.
Ford sold the United Kingdom-based Jaguar and Land Rover companies and brands to Tata Motors of India in March 2008.
Ford's FoMoCo parts division sells aftermarket parts under the Motorcraft brand name.
Ford's non-manufacturing operations include organizations such as automotive finance operation Ford Motor Credit Company. Ford also sponsors numerous events and sports facilities around the US, most notably Ford Center in downtown Oklahoma City and Ford Field in downtown Detroit.
Overall the Ford Motor Company controls the Ford and Lincoln car marques